What is eating your service.

Every pub and restaurant runs on the same invisible friction. Bookings scattered across five channels. A website nobody updates. No-shows you cannot prevent. And if you run multiple sites, no single view of what is happening.

SIG: FRAGMENTED

Bookings are everywhere and nowhere

Phone calls, emails, DMs, WhatsApp, walk-ins. Five channels, no single source of truth. Your team spends half their time coordinating what should coordinate itself.

SIG: OUTDATED

Your website is stuck in the past

Menu is wrong. Hours are wrong. Updating it requires a password nobody remembers and a CMS nobody was trained on.

SIG: LEAKING

No-shows cost you money

Every empty table that should have been full. No reminders sent. No tracking of repeat offenders. Revenue walking out the door every week.

SIG: BLIND

No group visibility

Multiple sites managed in separate spreadsheets. Problems found after they have happened. No single dashboard, no central intelligence.

Not another SaaS widget.

The market is full of off-the-shelf phone answering tools sold to every restaurant the same way. Same product, same limitations, same monthly subscription. That is not what we build.

Them Ponzu

Off-the-shelf product

Custom-built infrastructure

Phone answering only

Full operational stack

Same for every venue

Built around how you run

US-focused platform

UK pubs, built here

SaaS subscription

Technology partnership

You adapt to their tool

The tool adapts to you

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Your operation, your system

We do not sell a product. We build AI infrastructure around how your venue actually runs. Your phone number. Your WhatsApp. Your menu. Your diary.

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Beyond phone answering

Bookings across every channel. Menu management via WhatsApp. No-show intelligence. Staff scheduling. Customer tracking. Group dashboards. The full stack.

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UK hospitality, not Silicon Valley

Built by someone who spent twenty years on the floor. We know what service pressure feels like. We know your team will not use anything that takes more than 30 seconds to learn.

What we build.

MODULE: 01

Custom Dashboards

Your POS, booking engine, and accounting software are already collecting the data. We build dashboards that pull it together automatically. Revenue by session. GP by dish. Labour cost versus covers. Your numbers. Your way. Waiting for you every morning.

> ponzu dashboard --client="the-crown"
connecting: lightspeed_pos
connecting: xero_accounting
connecting: resdiary_bookings
building: gp_by_section
building: covers_by_daypart
building: staff_cost_vs_revenue
ready: thecrown.askponz.co.uk

MODULE: 02

AI Booking Across Every Channel

Phone, WhatsApp, email, website. Every booking lands in one place. No double-ups, no missed reservations, no staff time spent coordinating.

> ponzu booking --channel=whatsapp
party_size: 4
date: saturday 7pm
availability: confirmed
action: booked + confirmation_sent
# no staff involved

MODULE: 03

WhatsApp CMS

Send a photo of your new menu. The website updates in 12 seconds. No login, no password, no CMS. Just WhatsApp.

> ponzu.cms --input=whatsapp
website updated in 12s

MODULE: 04

No-Show Intelligence

24-hour reminders via WhatsApp or SMS. Tracks repeat no-showers. Optional block list.

> noshow.assess --booking="Thompson"
risk: HIGH (2 prior)

MODULE: 05

Menu Performance

GP by dish. Which items sell. Menu engineering driven by actual data, not guesswork.

> menu.analyse --period=30d
top GP: fish & chips (72%)

MODULE: 06

Staff & Scheduling

Cross-reference booking forecast with rota. Flag over and understaffing before the week starts.

> rota.check --week=next
Sat PM: understaffed by 1

Custom dashboards. Your data. Your way.

Not a template. Not a generic report. A dashboard built around the specific metrics that drive your operation. We connect to the systems you already use and surface the numbers you actually need, updated automatically, every morning.

The Monday morning spreadsheet

Every week someone exports from three different systems, pastes it into a template, and builds the same report they built last week. It takes two hours. It is always slightly out of date.

The numbers you cannot get

Your POS shows you total revenue. You want food cost as a percentage of revenue by section. Your system technically has the data. Getting it out in a useful format takes an hour and a half.

Decisions made on instinct

You know roughly how the week went. But you are not sure enough to act on it because the numbers are not in front of you when you need them.

Metrics that actually matter

Revenue by session. GP by dish. Labour cost versus covers. No-show rate by day. Average spend per head. Updated automatically. Not at the end of the month.

Works with the tools you already use. If it has an API, a CSV export, or sends a report by email, we can almost certainly work with it.

For Groups

If you run more than one site, the individual modules are just the start. We build the operational layer that gives you visibility across your entire portfolio.

Your Sites · POS · Bookings · Rotas

Ponzu Group Layer

Covers Revenue Suppliers Staff Compliance Events

Implementation Protocol

Three phases. No disruption to service. Direct line to the founder throughout.

PHASE 01

Discovery

A free call. We talk about your operation. Single site or group. What is eating your time. Where the friction sits. What good looks like at the scale you are building towards.

Duration: 1 week

PHASE 02

Build

We build it around how your venue actually runs. Your phone number. Your WhatsApp. Your menu. Your diary. Not a template. Modular components that fit your business specifically.

Duration: 2-4 weeks

PHASE 03

It Runs

Bookings come in across every channel. Your website updates itself. No-shows drop. If you run a group, you get visibility you have never had. You own the system.

Ongoing

Custom solutions for