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Hero
woof!

Smarter systems for

Custom AI infrastructure built around how your operation actually works.

Built by operators, for operators

Where Time Goes

The difference between operators who scale and those who plateau is infrastructure. Not product. Not team. The systems underneath everything.

SIG: MANUAL

Prospect Acquisition

Your sales team builds lists by hand. Researching, qualifying, guessing. Hours burned before a single call gets made.

SIG: REACTIVE

Account Retention

Accounts drift silently. By the time someone notices, the competitor invoice is already in.

SIG: FRAGILE

Cash Flow & Invoicing

Manual chase processes that break at scale. Every new account adds admin load, not just revenue.

SIG: MISSING

Growth Infrastructure

The operational layer that should support 10x volume doesn't exist yet. Most operators build it too late.

The Ponzu Layer

We build the AI infrastructure that sits underneath your commercial operation. Custom. Modular. Built specifically around how your business works.

Your Systems · CRM · Data
Ponzu AI Layer
Sales Operations Finance
>>

Find & Qualify

Prospect engines that pull from public data, score leads against your ideal customer profile, and deliver a prioritised list ready for outreach.

>>

Retain & Re-engage

Automated intelligence that monitors order patterns and engagement signals. Spots the drift before it becomes churn.

>>

Automate & Scale

Invoice workflows, order processing, delivery insight and route analysis. The operational layer that handles volume without adding headcount.

System Modules

MODULE: 01

Account Discovery Engine

Identify the right businesses to target before you pick up the phone. Restaurants, hotels, caterers, care homes. Scored and prioritised.

> ponzu discover --region="london" --cuisine="*"
  Scanning 2,847 venues...
  Qualified leads: 312
  Ready for outreach: 147
  [====████████████====] complete
MODULE: 02

Invoice Automation

Automated reminders that escalate intelligently. Get paid faster without the awkward conversations.

> ponzu invoice.chase --overdue=true
  Accounts flagged: 23
  Auto-reminder sent: 18
  Escalation triggered: 5
  Cash recovered: forecasting...
MODULE: 03

Lead Scoring

Score inbound leads so your team only picks up the phone for the ones worth talking to.

> score --profile="target"
  Match: 94% [HIGH]
MODULE: 04

Churn Detection

Flag lapsing accounts early and trigger the right outreach before they're gone.

> churn.detect --window=30d
  At risk: 7 accounts
MODULE: 05

Route Intelligence

Surface patterns in delivery data. Reduce wasted runs and improve scheduling.

> routes.optimize --day=tue
  Savings: 2.3hrs est.
MODULE: 06

Order Processing

Automate order intake, confirmation, and follow-up from WhatsApp, email, or phone.

> orders.status --today
  Processed: 847 lines
> ponz.treat()
  woof!

Implementation Protocol

Four phases. No long contracts. No complicated onboarding. Direct line to the founder throughout.

PHASE 01

Discovery & Audit

We map your operation. Where the friction sits, what the bottlenecks are, what good looks like at the scale you're building towards.

Duration: 1-2 weeks
PHASE 02

System Architecture

We design and build something custom around how you already work. Not a template. Modular components that fit your business specifically.

Duration: 2-4 weeks
PHASE 03

Deployment & Training

Handed over properly. Training included. Documentation included. It runs without you managing it. And it keeps working after we step back.

Duration: 1 week
PHASE 04

Scale & Iterate

For clients scaling fast, we stay in. Continuous builds, monitoring, new modules as the business demands them. Your AI layer grows with you.

Ongoing retainer

Built Different

Metric:
0
Years in hospitality
Metric:
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Businesses built & run
Metric:
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Founder. Direct line to John.

Most people building AI tools for food businesses have never worked in one. Ponzu AI was founded by John Longland. Twenty years in hospitality. Chef, head chef, GM, director, co-founder. ICB-qualified in bookkeeping. We build for operators because we have been operators.

🐾 🐾 🐾

About the name

Named after Ponzu the Welsh Terrier. Sharp, distinctive, impossible to ignore. Tenacious, fearless, opinionated. The real boss of the operation.

Chief Security Officer since 2024

Let's find the friction.

No pitch. No hard sell. One conversation about your operation and whether we can build something worth building.

🐾 Ponz says: just book the call.

John Longland. Ponzu AI
john@ponzuai.co.uk · ponzuai.co.uk
Ask Ponz
Hey! I'm Ask Ponz, Ponzu AI's chatbot. I know a thing or two about food service operations. Ask me anything about what we could build for a wholesale business like yours.